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Orad enhance its sports solutions with an investment of 63% in IBIS




Shepton Mallet, July 20th , 2011: Orad Hi-Tec Systems Limited (Symbol: OHT), a world leading provider of real-time video graphic solutions announced today the signing of an investment agreement for 63.38% of Integrated Broadcast Information Systems Limited, (IBIS). As part of the deal Orad will invest 2.11million US dollars in cash with an option to increase its holdings to 100% within the next 54 months. Future investment price is dependent on the future revenues and net profits. Completion of the transaction is expected within the next 3 months.

IBIS was established in 1991 and specialises in the fast growing market of Media Asset Management (MAM) for fast turn-around file based workflows in Sports and News.

IBIS’s headquarters is in the UK with support operations in North America and Asia. Some of IBIS's customers include ESPN Star Sports, the BBC and the Irish Parliament, Dublin.

With the growing market demand for fast turnaround tapeless workflows in the sports broadcasting market, Media Asset Management technologies enable the exploitation of the customer’s media and effectively manage it; during such events it is imperative to capture and catalog key plays during the event in the fastest and most efficient fashion. The IBIS solution does just that. The IBIS iFind is an integrated suite of browser based Media Asset Management (MAM) applications providing users with the functionality to ingest, annotate, tag, store, edit, move and transmit or publish media content.

Avi Sharir President and CEO of Orad commented “we are extremely happy with the acquisition of IBIS. We see many synergies between IBIS's portfolio and Orad’s graphics and video server range of solutions. The integrated solution between Orad and IBIS will further enhance Orad’s position in the sport and news market segments, offering our customers significant added value”

Mike Shaw Managing Director of IBIS commented “we are delighted to be joining forces with Orad and the combination of our products make a powerful offering for the demanding environments of sport and news. The relationship will allow us to grow and further exploit our innovative solutions in this exciting market”





About Orad Hi-Tec Systems
Orad Hi-Tec Systems is a world-leading provider of real-time 3D broadcast graphics solutions including news, channel branding, sports production and enhancement, elections and special events, virtual studios, and virtual advertisement. Orad's compelling solutions streamline production workflow, enhance viewer experience, and improve production value. Founded in 1993, Orad is a public company listed on the Frankfurt Stock Exchange Prime Standard (OHT). More information is available at
www.orad.tv

About IBIS
IBIS was founded over twenty years ago to provide workflow applications for News, Sports, Media and Digital Asset Management. IBIS systems are in operation at some of the most sophisticated media management and news environments in the world. IBIS is headquartered in the UK with a regional office in Canada and representation in Singapore. Further product and press information can be obtained from
www.ibis.tv



For further information contact:

IBIS Ltd.
Andrew Winter +44 (0) 1483 280208 email: andrew.winter@ibis.tv

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